Production of the all-new 2011 Sienna minivan is underway at
Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind. Fully
redesigned to meet the needs of consumers, the new Sienna was styled at
Toyota’s Calty Design Research Center in Newport Beach, Calif., and
developed at the Toyota Technical Center in Ann Arbor, Mich.
Production of the new Sienna, as well as Highlander production
that began last October, is welcome news for the Indiana plant as it
was underutilized during the current economic downturn.
Staying Afloat During Challenging Times
The facility’s 4,200 team members are confident that improvements they made during the economic downturn assured a successful Sienna and Highlander launch. Already grappling with the sales impact of escalating gas prices following Hurricane Katrina, the plant faced an uncertain future when the banking and housing crisis brought the economy to its knees and the auto industry with it.
The facility’s 4,200 team members are confident that improvements they made during the economic downturn assured a successful Sienna and Highlander launch. Already grappling with the sales impact of escalating gas prices following Hurricane Katrina, the plant faced an uncertain future when the banking and housing crisis brought the economy to its knees and the auto industry with it.
TMMI came to a critical crossroads in mid-2008 as Toyota
experienced significant overcapacity in North America. As a partial
solution, Toyota consolidated production of the Tundra full-size pickup
– originally built at TMMI – into its Texas facility. Toyota also
decided to begin building the Highlander mid-size SUV in Indiana by
late 2009.
However, prior to the start of Highlander production, TMMI was
temporarily left with only two vehicles – the Sienna minivan and the
Sequoia full-size SUV – on its pair of assembly lines. The consequence
for TMMI was significant over-staffing for more than one year.
“Without a doubt, our team members were worried,” said Wil James,
senior vice president of TMMI. “Layoffs were happening all over the
auto industry. It would be many months before Highlander production
began. As a result, half of our team members were not building
vehicles.”
Fixing this problem was important not only to Toyota and its
suppliers, who employ thousands of people in Indiana and many other
states, but critical for the well-being of the southwestern Indiana
community that relies so heavily on the jobs created by TMMI.
Investment in Team Members and Facilities
Toyota invested approximately $450 million to upgrade the plant. With the start of Highlander production at TMMI last October, and the recent launch of the all-new Sienna, the plant’s outlook has improved dramatically.
Investment in Team Members and Facilities
Toyota invested approximately $450 million to upgrade the plant. With the start of Highlander production at TMMI last October, and the recent launch of the all-new Sienna, the plant’s outlook has improved dramatically.
TMMI’s survival story is rooted in the way it treated team members
during the downturn, an approach far different from most
manufacturers. TMMI and other Toyota plants in North America
capitalized upon the skill and know-how of team members rather than
conduct layoffs.
“It made more sense to further invest in our experienced team
members,” James said. “We refocused our work. When we weren’t building
vehicles, we were preparing for a brighter future.”
TMMI implemented a training program where team members gained a
deeper understanding of the Toyota Production System and fundamental
Toyota auto manufacturing skills. The anticipated result is even
stronger application of this knowledge to the production line.
“It’s difficult to roll out such comprehensive training when the
line is moving,” James said. “Our company spent a lot of time
developing the best way to do every job in the plant, so the downturn
was actually a great opportunity to complete this training in order to
sharpen our skills.”
Team Members Lead Improvements
TMMI also encouraged team members to further kaizen, a Japanese term for continuous improvement. No ideas for improving processes and reducing waste were too small; in fact, hundreds of improvements were implemented resulting in an estimated savings of more than $7 million.
TMMI also encouraged team members to further kaizen, a Japanese term for continuous improvement. No ideas for improving processes and reducing waste were too small; in fact, hundreds of improvements were implemented resulting in an estimated savings of more than $7 million.
Other team member ideas bolstered safety and ensured consistent
quality. For example, the installation of the lower front console on
the all-new Sienna put the team member in an awkward position. Team
members found a small power tool that ensured the console snapped
securely in place every time while eliminating an ergonomic issue.
“Our team members know better than anyone else how to do their
jobs and they always have the flexibility to change processes in order
to improve safety, quality and efficiency,” James said. “Again, big
improvements are difficult when the line is running. But the downtime
allowed for significant advancements.
“The power of more than 4,000 people working together on this type
of activity is incredible. Our decision to fully utilize our team
members was expensive, but it’s paying off already. Currently, our
quality is much better than it’s ever been and our safety is among the
best in Toyota.”
Shared Sacrifice
Toyota offset some of the cost by adopting a “shared sacrifice” approach, including the elimination of executive and salaried bonuses, executive pay cuts, production team member bonus reductions, overtime elimination, and a hiring freeze.
Shared Sacrifice
Toyota offset some of the cost by adopting a “shared sacrifice” approach, including the elimination of executive and salaried bonuses, executive pay cuts, production team member bonus reductions, overtime elimination, and a hiring freeze.
“These were responsible, step-by-step measures designed to help us
protect employment security and strengthen our company over the long
term,” James said. “Now, as the market slowly returns, we are in a
great position.”
About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. Toyota directly employs nearly 41,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.
Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350.
About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. Toyota directly employs nearly 41,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.
Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350.