Bentley Motors, the only ultra-luxury manufacturer with a stand alone display at this year’s North American International Auto Show in Detroit, pulled the wraps off the all-new Bentley Mulsanne flagship sedan and ‘Series 51’ designer edition of the Continental GTC convertible during the vehicles’ first motor show debut in The Americas.

The new Mulsanne, designed and engineered at Crewe from the ground-up, reaffirms the marque’s intent to create a new flagship Bentley with refined performance and unparalleled levels of luxury with the coach building elegance for which the marque has long been renowned.

The Series 51 Continental GTC represents Bentley exterior and interior styling at its most vibrant and will enable customers to order ‘off the peg’ from an exclusive range created by Dirk van Braeckel’s renowned team of Crewe-based designers.

“The Detroit Motor Show remains an important stop for Bentley on the annual calendar of international motoring events,” said Christophe Georges, President & Chief Operating Officer for Bentley Motors Inc. “Detroit is also the motor show debut for our flagship Mulsanne and the Series 51 Continental in The Americas region – our single largest worldwide – so it is an important opportunity to reach key influencers.

“Our annual NAIAS private customer previews have also proved successful and that proud record looks set to continue especially as we’re the only ultra-luxury manufacturer with a stand alone display this year,” Georges added. “Bentley has a busy year ahead and displaying our Mulsanne and Series 51 Continental GTC among Detroit’s automotive insiders, influencers and customers is central to our launch strategy.”

Flagship Bentley Mulsanne

The Bentley Mulsanne, which goes on sale in the fall of this year, will be priced at $285,000 in the United States. The Mulsanne will offer customers a degree of choice when commissioning their cars which is unmatched in the industry.  The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic retains its distinctive scent.

In addition, through Bentley’s bespoke service, unique colours can be developed which will exactly match a customer’s vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, it is understandable that each Mulsanne will take nine weeks to build.

Bentley’s legendary hand-assembled V8 engine pays homage to its predecessors yet for the new Mulsanne it has been comprehensively re-engineered to employ advanced technologies that deliver unstressed, refined performance. The new Bentley V8 engine is lighter and features cylinder de-activation and variable cam phasing, a combination that can significantly reduce both fuel consumption and CO2 emissions.

Advanced technology is exquisitely packaged within the Mulsanne’s opulent cabin. Behind its heritage-inspired dials and new glass-effect switches lay leading edge features including iPod and mp3 connectivity, Bluetooth and a SIM card reader, as well as a 3G MMI system.  Those opting for NAIM’s premium audio system will be treated to the world’s most powerful system fitted to a production vehicle – a 20-channel 2,200-watt experience.