Being a car company that matters to Canadians means going beyond a brand and beyond a model; a new generation of Canadians is looking for an auto industry that is relevant to them, while current drivers want to know that there is a car company that adapts and predicts their changing needs and desires. Toyota intends to prove to Canadians that its reputation for quality, environmental leadership, proven award-winning lineup and manufacturing align with their values. 

With well over 2 million hybrid sales worldwide Toyota continues to be a leader in advanced hybrid technology that consumers love to drive.  This year, a new Toyota dedicated hybrid concept will make its world debut at the 2010 North American International Auto Show, further demonstrating Toyota’s commitment to advanced powertrains that are fuel efficient, environmentally-friendly and driver-friendly. 

WHEN:              Monday January 11, 2010
                        10:05 am EST 

WHERE:            North American International Auto Show
                        COBO Hall
                        Riverview Ballroom  

For further information:
In the office:
Melanie Testani
Consultant, Public Relations
Toyota Canada Inc.
metestani@toyota.ca
(416) 431-8432 

Onsite in Detroit (January 11 – 12):                                            
Nicole Grant
Consultant, Public Relations
Toyota Canada Inc.
ngrant@toyota.ca
(416) 505-4727