TOYOTA MOTOR CORPORATION (TMC) announces its production and salessubsidiary in India unveiled today—under the banner: “World First, India First”—aconcept version of the “Etios*”, a compact car newly developed specifically for theIndian market. Toyota Kirloskar Motor Private, Ltd. (TKM) is showing the concept carat the 10th Auto Expo automobile show in New Delhi, which runs until January 11.

The Etios is aimed at family users in India’s rapidly growing automobile market.Reflecting its “one class above” theme, the Etios’ styling evokes a sense of advancedstatus, and, along with a spacious interior with abundant storage space, it aims to offerboth smooth and powerful driving and excellent fuel efficiency. To make the car asaffordable as possible for potential customers, thorough use of local parts will bepursued to keep costs low. On display at the show are a sedan version with a newlydeveloped 1.5-liter gasoline engine and a hatchback version with a newly developed1.2-liter gasoline engine.

Etios chief engineer, Yoshinori Noritake, said at the show: “I visited many Indian citiesand homes to learn the market and to hear from the consumer directly. Over fouryears, more than 2,000 engineers have been involved in the development of the Etios,and each has devoted his or her best effort with no compromises. I am convinced inmy heart that the Etios offers joy of ownership and quality of life to consumers inIndia.”